![]() Stranger Things had developed a subsequent fan-following post its first season. ![]() Companies should focus on creating conversations between the brand, characters the fans, and the non-fan consumers while making users part of their story. Users get more engaged with the story if they feel like a part of the story. They took clear visual cues from the numerous sci-fi films that influenced the show’s retro aesthetic. Netflix revealed a range of poster designs that reference supernatural movies from the 1980s on its Instagram and Facebook pages. Although the plot creates a feeling of nostalgia, it is enhanced by the marketing efforts. The plot of Stranger Things is set in the 1980s, infused with references to the pop culture of that decade. Keeping in mind the following aspects can help increase the impact of the story: a. Thanks to the new growing popularity of new forms of media and digital technologies, storytelling can be approached with unique perspectives. One can define digital storytelling as the process by which people or companies share their stories and creative imaginings with others. ![]() Many companies want to establish a long-lasting brand name and telling a story about the brand is the most impactful way to get the message across. We will look at some of the elements of the overall content marketing strategy, and what lessons we can learn from them. Netflix used the theme “Upside Down”, which appears in the show, to promote it in various online and offline mediums. The show has been watched by 64 Mn people across 190 countries, and the show went on to become the most-watched show on Netflix to date.Īlthough the plot of the show is very interesting, there have been significant efforts from the marketing team behind the success of this show. This show premiered in 2016 and has garnered significant fan-following and interest among the millennials. What are some innovative ways of using digital marketing?Īlmost everyone with a social media presence has watched or heard about the blockbuster horror show from Netflix called “ Stranger Things”. Meta also added that all games shown off during the showcase will be available to play within the next 12 months.įor a closer look at everything else that was announced, you can check out the trailers embedded below.What can one learn in Content Marketing from Stranger Things? Other games that were shown off include No More Rainbows, in which you have to protect your hellish domain from disgustingly cute invaders, Underdogs, a futuristic physics-based mech brawler, and Stranger Things VR, in which you'll be able to strap on your goggles and play as Vecna, the embodiment of evil. One of the big surprises was the reveal of Bulletstorm, as this VR version of the beloved-and foul-mouthed-first-person shooter is back and once again urges players to get creative with how they take out enemies on a lethal alien planet. Fans of PowerWash Simulator can soon gear up to blast away some muck-but in VR-and Ghost Signal: A Stellaris Game is getting a free update that will give players more options as they explore the universe. ![]() Another highlight from the showcase was the reveal of a remake of The 7th Guest, as this new version updates the 1993 spooky classic and uses some interesting technology to create a modern mystery experience. This trailer also had several Easter eggs tied to the Ghostbusters universe hidden inside of it, so if you're up for a scavenger hunt, there are a few nods to the past here that you can track down. Other announcements during the Meta showcase focused on a new look at Ghostbusters: Rise of the Ghost Lord, with the new trailer showing how you'll be able to wield and upgrade iconic Ghostbusters equipment. While it'll be getting a bigger reveal at the Ubisoft Forward event, Assassin's Creed Nexus did make a brief appearance today and it was confirmed that it'll be available later this year on Quest 3 and Quest 2 hardware. The Meta Quest Gaming Showcase has wrapped up, and for fans of virtual reality gaming, there's a lot to look forward to in the future. ![]()
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